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Reach out to your StackAdapt Representative to find out how to leverage the Creative Studio and Creative Tactics today.Get help with access Institutional accessĪccess to content on Oxford Academic is often provided through institutional subscriptions and purchases. The Creative Studio team can work with you to find the best strategy for your creatives. The examples above provide a mere snapshot of all the ways Creative Tactics could be considered before an ad is created, and how the StackAdapt Creative Studio team takes the functionality of our features into ad creation. On the other hand, a mortgage offering would be shown on real estate domains, and the ad might look like this: For example, a student account would be shown on educational domains, and the ad might look like this:
They can then use the Domain Category tactic to ensure the offering that appeals to an appropriate audience gets shown, on domains relevant to them. Below, a retail bank is using different creatives to highlight specific offerings they have.
The Domain Category creative tactic could be easily applied to brands that offer a range of products that appeal to different audiences. Let’s wrap up with one more versatile example. It also provides the opportunity to highlight the best features of each facility.īelow are examples of 2 native ads promoting a health clinic in different locations. This allows them to build recognition with their local audience who may physically pass by the building. In the example below, a healthcare facility brand has used different creatives for each location. You can use the creative to speak to your prospects based on where they are located, and relay relevant information based on the geo. Creative Tactic: Geoįor brands that have multiple locations, opting for the Geo creative tactic can be incredibly useful to be relevant to your audience. For example, you could choose to show different creatives based on the time of day, day of the week, device type, supply source, and even by domain-just to name a few.īelow are some examples of how the Creative Studio team can take your campaign creatives to the next level. What is Creative Tactics?Ĭreative Tactics allows you to set parameters on a campaign to use certain creatives under defined circumstances, without having to create a separate campaign for each rule. Let’s dive into one strategy in particular, Creative Tactics, and show how campaigns can be elevated by considering this feature at the design stage of your ads. The StackAdapt team of Creative Strategists marry their knowledge of the StackAdapt platform with their expertise in ad design, to build ads that are not only visually appealing, but also deliberate in their approach. This is where leveraging the StackAdapt Creative Studio can be a differentiator for you and your client. Today, we’re asking (and answering) the question: “What if we created ads with specific DSP functionality in mind, instead of using the ads and strategies as add-ons at the end of campaign set up?” In order to take advantage of all the features offered in StackAdapt, you should take into consideration their specific functionalities before your ads are even created. Jessica is a Team Lead, Creative Strategist at StackAdapt and is passionate about helping brands get the biggest bang for their media buck by utilizing innovative and data driven ad design.
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